" /> Afiniv | Card Issuing, Programme Management & Payment Optimisation
Senior payments expertise · Europe & UK

Win in
payments.

We help ambitious companies build, fix and scale their payment businesses — from end-to-end card issuing and programme management to merchant acquiring, payment optimisation and the next generation of AI-initiated transactions.

Senior-ledExecution-focusedStealth & confidentiality friendlyPartner-network driven
ConsumerIntent · identity · experience
AI AgentDiscovery · intent · execution
MerchantCheckout · conversion · growth
PSP / GatewayConnectivity · routing · controls
AcquirerMIDs · pricing · acceptance
Card Schemes / APMsRails · methods · credentials
Issuer ProcessorAuthorisation · ledger · processing
Issuer / BINProgramme · funding · risk
Tokenisation Approval Optimisation Fraud Controls Risk Management Settlement & Clearing Stablecoin Settlement Commercial Terms Vendor Management AML & KYC Regulatory Management
Winning
Payments
Frictionless Experience · Embedded Payments
Approval Rate · Cost · Scale
Sound familiar?

Building in payments is hard.
Unnecessarily hard.

Most companies hit the same walls — not because they lack ambition, but because the payments ecosystem is opaque, relationship-driven, and unforgiving of first-time mistakes.

These are the problems we solve every day.
See how we help →
01

Time to market is killing you

Partner selection, scheme approvals, KYB, technical integration and vendor coordination can turn a three-month ambition into a twelve-month programme. We help compress that timeline.

02

You don't know who to trust

The market is full of intermediaries, wrong-fit providers and vendors who say yes too quickly. We help identify who is credible, who is a fit, and who can actually deliver.

03

Partnership deals stall or fall apart

Negotiating with schemes, acquirers, processors and issuing partners without deep market context is expensive and slow. We help structure the deal and keep it moving.

04

Approval rates are losing you revenue

Every unnecessary decline is lost revenue. Authorisation optimisation, fraud configuration, acquirer strategy and routing need to be managed as commercial disciplines.

05

Compliance keeps moving

PSD2/PSD3, AML, KYC/KYB, MiCA, scheme rules and local requirements keep evolving. We help translate regulatory complexity into practical programme and payment decisions.

06

You need execution, not a report

Most advisors hand over a deck and disappear. We stay close to the work — managing relationships, negotiations, vendors and implementation through to a measurable outcome.

Our core

Two areas where we go exceptionally deep.

These are the problems where companies typically lose the most time, margin and momentum — and where experienced payment judgement creates the most value.

01

Card issuing &
programme management

A 360° card programme delivery partner. We support the full journey from idea and business case through partner selection, commercial structure, build, launch and scale.

  • Programme proposition & business case
  • Issuing partner / BaaS selection
  • Scheme & vendor strategy
  • Processor and ledger architecture
  • Commercial modelling & negotiation
  • Contract and scope structuring
  • Technical implementation coordination
  • Scheme / vendor relationship management
  • Launch governance
  • Post-launch optimisation & scale
Idea
Structure
Build
Scale ↗
02

Merchant payment
setup & optimisation

For large merchants, complex verticals and high-risk businesses, we build resilient payment setups that improve economics, approval performance, risk controls and scalability.

Acquirers
PSPs
Risk controls
Approvals ↗
  • Merchant account opening strategy
  • High-risk acquiring strategy
  • Acquirer & PSP selection
  • Commercial negotiation
  • Authorisation-rate optimisation
  • Fraud & chargeback strategy
  • Orchestration strategy & partner selection
  • Routing & redundancy design
  • APM integration strategy
  • Cross-border scaling
Beyond the core

Built for where payments are going next.

We combine practical payment infrastructure knowledge with a strong view on the technologies reshaping distribution, settlement and commerce.

03 · Agentic commerce

AI & agentic payments

Agent-initiated transactions will change checkout, trust, identity and payment routing. We help merchants, acquirers and infrastructure providers design for this new transaction layer.

  • Agent-ready payment flows
  • Identity, consent & controls
  • Card and APM strategy for AI agents
  • Agentic fraud & risk models
  • Commercial opportunity mapping
04 · New rails

Stablecoins & alternative payments

We help companies decide where new settlement rails and alternative payment methods create real economic value — without losing sight of compliance, risk and operational complexity.

  • Stablecoin settlement strategy
  • Cross-border treasury use cases
  • APM selection & market fit
  • On/off-ramp partner strategy
  • Payments architecture evolution
Fintech business development

Open the right doors. Move serious conversations faster.

For payment service providers and fintechs expanding across Europe & UK, we combine market knowledge with an established payments network to accelerate partnerships, enterprise conversations and commercial traction.

Network-led growth

Not cold outreach.
Relevant access.

We help strong fintech propositions reach the organisations and decision-makers that matter — banks, issuers, acquirers, merchants, processors, schemes and infrastructure partners — then support the commercial path from first conversation to negotiated opportunity.

EU market entryPrioritise markets, buyer segments and the partnerships required to enter credibly.
Partner mappingIdentify the right counterparties, not the longest prospect list.
Warm ecosystem navigationUse context, relevance and senior relationships to improve access and response quality.
Deal accelerationSharpen positioning, support negotiations and help unblock complex enterprise sales cycles.
How we work

From ambiguity to an executable payment plan.

We work close to management, product, commercial and technical teams. The goal is not to produce more analysis — it is to improve the decision and help execute it.

1

Diagnose

Understand the commercial model, current setup, blockers, constraints and target outcome.

2

Design

Define the right programme, partner, acquiring, routing or market-entry structure.

3

Select

Identify and prioritise the partners that can realistically deliver the required outcome.

4

Negotiate

Shape commercials, responsibilities, implementation scope, service levels and risk terms.

5

Execute

Coordinate launch, resolve friction and optimise the setup as the business scales.

One operating principle
Payments should be a competitive advantage, not a cost center, a technical bottleneck, or a vendor maze.
Representative engagements

Complex payment problems, translated into action.

In stealth mode, we keep client identities confidential. The examples below illustrate the types of situations where our expertise is most valuable.

Card programme

From concept to launch-ready issuing model.

SituationA fintech wants to launch cards across Europe but lacks a clear sponsor, processor and programme structure.
WorkBusiness case, partner architecture, shortlist, commercial model, vendor/scheme coordination and launch governance.
OutcomeA decision-ready model, aligned partners and a practical implementation path.
High-risk merchant

A more resilient acquiring setup for scale.

SituationA fast-growing merchant faces onboarding friction, concentration risk, declining approvals and expensive acquiring economics.
WorkAcquiring strategy, account-opening plan, PSP redundancy, approval diagnostics, fraud controls and negotiation support.
OutcomeA more bankable, scalable and commercially resilient payments configuration.
Confidentiality is part of the operating model. Named references, detailed case studies and relevant introductions can be discussed selectively where appropriate.
Who we work with

Any business ready to win in payments.

Card programmes and payment optimisation are no longer just banking capabilities. We work with companies where payments materially affect growth, margin, risk or customer experience.

Fintechs & neobanks

Launching or scaling a card product and needing faster execution, the right issuing partners, and senior guidance across Europe & UK.

Crypto & trading platforms

Digital-asset businesses launching cardholder programmes or building scheme-compliant payment experiences for their users.

Large merchants & e-commerce

Retailers, marketplaces and higher-risk merchants improving acquiring, approvals, fraud performance, commercial terms and resilience.

SaaS & software platforms

B2B platforms embedding cards, expense management, payment facilitation or alternative payment methods into their core proposition.

Telcos & insurers

Companies adding embedded financial products and payment capabilities to deepen customer relationships and create new revenue streams.

Payment & fintech service providers

Processors, PSPs, BaaS and infrastructure companies entering Europe & UK and looking to accelerate partnerships, commercial access and growth.

Start with the problem

What is slowing your payment business down?

Launching a card programme. Finding a BIN sponsor. Opening merchant accounts. Improving approvals. Restructuring acquiring. Entering Europe & UK. Preparing for agentic commerce. Bring us the challenge.